Have You Written an Article Yet?
Writing articles have many benefits. There are a number of things you can do with them.
I mostly write them for my websites. But you can also submit them to various article sites. For instance: GoArticles.com
And there are others. Just do a search in Google for “article submit”.
This can do a few things for you:
Bring a little traffic from the Article Websites
It could help boost your PageRank with Google. This is done by providing a link back to your website in your signature.
It can also establish your expertise in a certain area. The more people see your articles the better. It can contribute to your reputation online.
And if you use them on your website as well, it provides great content for your website which also pleases the Search Engines.
There are probably more benefits. But as you can see it’s a great idea to do it.
This was recommended to me by someone that’s been doing this for a long time. It is an eBook that will show you how to really profit from Articles. Check it Out Here:
I hope this post helped you and inspires you!
Why Professionalism Sucks.mp3
Building a Website as Your Coaching Home Base
The first step for your coaching business is to build a website as your home base. Whether you’re going to primarily work online or offline, you absolutely need a website to call home. This is where people will come to get a feel for who you are. It’s where you’ll build your list of potential clients, where you’ll showcase your expertise, and where you’ll have leads coming in on autopilot.
Depending on your line of business, you may or may not be intimately familiar with building websites already. It’s fairly simple these days. I recommend using self-hosted WordPress because it has a ton of themes (styles/designs) and plugins available for it.
Your website should be an extension of what you offer— professional coaching that stands head and shoulders above the rest. Your website should fall right in line with your brand. As soon as people land on your site, they should get a feel for your personality. Your website sets the tone for your business.
With that said, it doesn’t have to be perfect at first. It’s better to get something nice and clean up for now so you can get your business going. You can always tweak and change your website over time. Do whatever is going to move you to action the fastest.
Take a look at the websites of other business coaches. Note what you like and what you don’t like.
You need to choose a name for your coaching service. It can be your own name or a name that symbolizes what you offer as a coach. This is an important decision, but it’s also one you can go with your gut on. Again, don’t stew over this decision— get it done so you can get up and running with your business.
Once you’ve chosen the name of your business, go ahead and secure your domain name— Namecheap is a great domain registrar. Then, grab the name of your business at Twitter, Facebook, and LinkedIn. You don’t have to move beyond that for now, but you’ll want to secure your brand across the web.
You’ll need a hosting account— many people use Hostgator to start with, but since they were bought out by a larger company in 2013, their support has declined, so seek out a host that you’re comfortable with if you don’t have one already. I do still use Hostgator myself.
Point the nameservers of your domain name to your hosting account. Then, install WordPress on your chosen domain name.
If you’re confused on any of these steps, you can search YouTube for easy tutorials. YouTube is great for helping you with anything technical.
You can also hire a professional relatively inexpensively if you don’t want to deal with any tech headaches yourself.
The theme of your WordPress site is its design— there’s no need to hire an expensive designer. There are many free themes and many paid themes. Headway or Thesis are popular options for those who want something they can easily tweak to make their own.
The purpose of your coaching site is to help people get to know you, to build your authority, to help people, to build your list of prospective clients, and to generate leads.
With that in mind, you’ll want to include the following pages:
- About you
- Sales page (on the homepage)
- Testimonials/client feedback
- Services and packages you offer
- Contact page
- Squeeze page
- Opt-in forms on the sidebar
- Links to your social media accounts
- Blog pages
Your homepage should do a good job of selling your services. As a businessperson, you’ve likely studied a bit about copywriting before. Use elements of persuasion and copywriting to hit on their emotions and draw them into the idea of hiring you as a coach.
You aren’t necessarily putting a buy button on this page. You’re warming them up to the idea of hiring a coach for business.
As most coaching offers are fairly high-end, you’ll want to focus most of your energy on getting people to sign up for your list. Offer them a free report or free consultation for doing so.
If you get people on your list, you can build a relationship with them. They’ll come to know and appreciate your expertise. They’ll take advantage of coaching offers you send out much more readily than they would if they saw a cold coaching offer from you.
Add a squeeze page to your blog and send traffic to it. Give something really great away for free if they sign up to this list.
Include an opt-in form on the sidebar of your blog. It should be visible on every page.
Write an autoresponder series as a follow up for when they sign up. This will work for you on autopilot.
This will give you a great start. Build your website over time as you get a feel for how you want to present yourself. Your main goal is to demonstrate your authority and expertise and start to build relationships with those who hire you. You really want to stand out as the best for the job.